It’s a new year, which means it’s time for new goals, new plans, and a fresh start. Do you know your clients’ New Year’s resolutions? If you’re connected with them via social media, you should! Of the most popular resolutions, some version of "managing money" is near the top of the list. In fact, according to a study done by the University of Scranton, 34% of resolutions made for 2012 involved money. In the same study, “enjoy life to the fullest” came in at number four. Life insurance obviously matches up with money-related resolutions. But it also provides the peace of mind that allows your client to live life rather than fear death. That goes a long way toward reducing long-term stressors, motivating them to be as healthy as possible (better health = better rates), and ensuring their family is protected. That's five goals covered in one!

Meet Your Goals...While Helping Your Clients Keep their Resolutions

Make it your 2014 New Year’s resolution to educate more consumers about the need for life insurance. This versatile product can also help fund a retirement income and college savings, or maximize a lesser, unused asset. And most importantly, if tragedy strikes, life insurance protects the family from financial disaster. Your client’s family’s dreams shouldn’t have to be put on hold because of a lack of funds that were once there. So whether they want to save money for retirement or for their children later down the road, shed themselves of worry and stress, or they simply want to lock in lower premiums while they’re young and healthy, life insurance can help them complete their New Year’s resolutions. And yours at the same time (assuming they're business-related goals). Throughout the month, we will be providing strategies and talking points for discussing life insurance with each age group (20 to 60 years old). No matter the goal, no matter the age, you have a strategy to help your clients meet their objectives. Check out how each age group differs: Or, give us a call at (800) 823-4852 and let's talk New Year's resolutions & life insurance! You can also get advice or customized solutions by emailing our Brokerage Sales Support team. Life Insurance as an Asset Class: Download Your Free Toolkit