Recently, I was invited to speak on the main platform at the 2014 MDRT Experience in Kuala Lumpar, Malaysia. I had an amazing time and learned quite a bit. If you're not an MDRT member already, you should deeply consider it. If you missed this year's Experience meeting, MDRT has put together a fantastic Storify presentation of the top tweets, images, and quotes from the event. Also, be sure to follow the 2014 speakers on Twitter, including Sanjay Tolani, Janine Shepherd, Eric Feng, Colleen Francis, and more!
Finally, I'd like to make my entire presentation available to you for free!
While at the Experience, I spoke about "Customer 2.0" and what we as producers must do to adapt to the new customer. What we do doesn't matter until we make it all about the client. And thanks to things like technology, we must change the sales funnel. Customer 2.0 needs to be met with Sales 2.0.
If you'd like to read the full transcript (PDF), click here.
As soon as we receive the video version of the presentation, we will make this available as well. If you'd like to hear more from me, I will speaking at the following events:
- NAIFA Tennessee Sales Summit (March 26-27)
- MDRT Annual Meeting in Toronto, Ontario, Canada (June 7-11)
- NAIFA Florida Leadership Conference (June 19-21)
I hope to see you there!