December 2022 Sales Kit: Asset Max & Charitable Giving

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Our December 2022 sales kit covers two timely topics for year-end discussions with clients: (1) maximizing underperforming assets, and (2) charitable giving, a great holiday conversation starter.

This month's kit will help you become a go-to resource for your clients. It's full of tidbits and ideas that you can use to start a conversation about their long-term financial future. Do they have unneeded or underperforming assets that could be working harder for them? From IRAs to Social Security benefits, these assets can be repositioned to create a legacy or give an amazing gift to their favorite organization.

Because asking about unneeded assets isn't the most natural conversation in the world to start, you can use the year-end tips in the kit to get the ball rolling. It's a lot easier to ask for a few minutes of a client's time to go over a few time-sensitive end-of-year tips relative to tax strategies. Once you have an opening, you can then tell the client you have other ways to maximize their assets to fulfill more of their goals, whether it's wealth transfer, creating a legacy, or providing for a spouse.

What’s in the Kit

December 2022 Sales Kit: Asset Maximization and Charitable Giving

Our FREE 74-page kit includes:

  • 3 pages of sharable social media images in multiple sizes with pre-written post text
  • 4-page article from Ed Slott: Year-End 2022: 5-Point Retirement Account Action Plan
  • 9-page client guide to year-end tax conversations that could save them money
  • 2-page sales idea: charitable gifting to help maximize your client's tax deduction
  • 8-page consumer guide to annual gifting exclusions for life insurance
  • 12-page consumer guide to asset repositioning to enhance their legacy
  • 3-page producer case study & sales idea: annuity maximization
  • 16-page producer guide to Social Security maximization
  • 4-page consumer guide to IRA maximization
  • 11-page consumer article on IRA maximization
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How to Use This Month’s Sales Kit

Use the social media posts & images (and the points in the year-end retirement account action plan by the excellent Ed Slott) to pique your clients' attention. Follow up with a request for a few minutes of their time to go over a few time- and money-saving end-of-year tips.

By providing instant help with the end-of-year tips, you've earned the right to ask if that client is also interested in more ways to make sure every asset is performing as well as possible. Here are a few more topics you may want to cover:

  • Have they used their annual gift tax exclusion to decrease their 2022 income and potentially reduce the income tax they owe for this calendar year?
  • Do they have any potentially unneeded assets that could be put to better use providing a legacy for their heirs or a favorite charity?

Show clients how reinvesting unneeded assets into life insurance or an annuity provides benefits for them (living benefits) as well as their beneficiaries (the tax-free death benefit). If you need help answering questions, recommending a strategy, or providing an illustration, we can help! Give us a call at 800-823-4852 - just ask to speak to a brokerage manager.

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Need help with quotes, illustrations, or selecting the right product?

Our Brokerage Managers - Dave, Joshua, and David - can help. They have incredible depth and breadth in terms of product knowledge. Call 800-823-4852 and ask for a brokerage manager, or click the button below to email us!

Insureio Subscribers: Use Our Asset Max & Charitable Giving Email Marketing Campaign

If you're an Insureio subscriber, you can access our pre-written December marketing campaign. This campaign gives you four emails, including a holiday greeting, for your clients and prospects, pre-scheduled for delivery throughout the month.

The first three emails touch on the topics covered in the sales kit: the concept of asset maximization, how to use their IRA to generate additional tax-free income, and using year-end gifting to help ensure their family's financial success. Each email introduces the concept, but doesn't get too deep into the specifics (such as a product recommendation or specific tax law). Ideally, they're just enough to generate a little curiosity - enough to get the recipient to call or email you to learn more.

December 2022 Sales Kit: Asset Maximization & Charitable Giving

To preview the campaign:

  • From your left-hand nav menu in Insureio, hover over Marketing and then click Marketing Campaigns.
  • Scroll down and click December Newsletter Series: Maximizing Assets / Year-End Gifting (Monthly Focus Topic). You'll see the list of pre-scheduled emails. To see what a template looks like, click any of the blue template title links. The template will open up in a new browser tab.

Want to learn more about Insureio marketing campaigns and how to enroll your clients and prospects? Click here to visit the tutorial in the Insureio Academy.

Download Our December 2022 Sales Kit Now!

December 2022 Sales Kit: Asset Maximization & Charitable Giving

Get the Kit