Free Download: Marketo's Lead Generation to Sales Funnel eBook

Inside: In this ebook, you will discover how to define a lead by demographics, firmographics and BANT (Budget, Authority, Need, Timeline); successfully hand-off a lead from marketing to sales; ensure a proper follow-up from sales teams using SLAs (Service Level Agreements). You will also learn the process of coming to an agreed-upon lead definition between marketing and sales, how BANT (Budget, Authority, Need, and Timeline) affect lead qualification, and how to map your lead generation efforts to every stage of your sales funnel.

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