10 Tips & Tools for SEO, Social Media and More in 2021
We've been compiling a list of tips & tricks that help us get things done faster and better.

Here are the top 10 tools and techniques we're loving right now. What are yours? Drop them into the comments and let's see if there's any overlap.

No time to read? Watch our video overview:

1. Post to Instagram from your desktop computer.

Still avoiding Instagram for your agency because you don’t want to put the app on your phone? We get it. But did you know you can post from your desktop using Facebook’s Creator Studio? The caveat here is that you can’t post an Instagram story – just a post for the regular feed. (But you can post to Facebook Stories, if that’s something you’re interested in.)

To access Creator Studio, log into Facebook and navigate to your business page. In the left-hand list of options, click Publishing Tools.

Screenshot of Pinney's Facebook page with the admin menu visible on the left, with Publishing Tools highlighted.

In Publishing Tools, click on Creator Studio from the left-hand list of options.

Screenshot of Pinney's Publishing Tools within Facebook, with the Creator Studio link highlighted.

In Creator Studio, click the Instagram logo at the top of the screen.

Screenshot of Pinney's Creator Studio in Facebook, with the Instagram toggle button highlighted.

In the Instagram studio, click Create Post and select Instagram Feed.

Screenshot of Pinney's Creator Studio with the Create Post button highlighted.

Upload a picture or video, and type up to 2,200 characters (including hashtags). When you’re ready, click Publish (or use the dropdown arrow to the right of the publish button to schedule your post for later). Bam! Your post is now published on Instagram, no app needed.

Screenshot of Pinney's 'Post to Instagram Feed' dialog box, with the Publish button highlighted.

2. Use ClearThis to read articles (or print them) without annoying ads.

How many times have you tried to read or print an article online…but with all those ads and auto-play videos, it's just too hard? Enter ClearThis.page. Visit that page, and bookmark the link they provide. Then click it after you’ve landed on a page full of ads. The script clears the page of everything but the content, so you can read it in peace (or print a clean copy for clients).

Screenshot of an article before using ClearThis, showing an image and a large sidebar ad, next to an image of the same article after using ClearThis, showing the text formatted nicely with no distractions.

3. Use more diverse stock photos on your website and in social media.

More creatives are offering stock photography featuring people of color than ever before. Here are three sites you can turn to for business and family images that include diverse models.

  • WOCinTech Chat on Flickr: free, but attribution required (licensed w/Creative Commons)
  • Nappy.co: Their slogan says it all: "Beautiful photos of Black and Brown people, for free."
  • Picnoi: Free images featuring multi-cultural people.
Image of a Black woman working on a laptop in an office building.

Image from wocintechchat.com.

4. Use hashtags in your YouTube video descriptions – hashtag search pages are now a thing.

In January, YouTube rolled out results pages for hashtag searches. Now’s a good time to go through your old videos and add hashtags to your descriptions. Think of which searches you most want to be found for. The first three hashtags you add to a description will be visible above the title.

Screenshot of a Pinney video on YouTube with the three clickable hashtags above the title.

5. Edit, compress, or otherwise alter PDFs using ILovePDF.com.

If you need to edit, convert, or make other changes to a PDF (and don’t have an Adobe subscription in order to use Acrobat), ILovePDF is your solution. This service lets you:

  • Combine PDFs into a single file
  • Split PDFs into individual pages
  • Compress PDFs for easier emailing
  • Convert a PDF to word, Powerpoint, Excel or vice versa
  • Edit a PDF
  • Add page numbers or a watermark to your PDFs
  • Unlock or add password protection to your PDFs
Screenshot of ILovePDF.com's home page.

6. Ensure you’re looking at the camera – not yourself – when you make a cell phone video.

Shooting a video on your phone? It’s easy to look at yourself instead of at the camera. But your video will feel less personal if your prospects and clients can tell you’re not looking directly at them. To fix this, put a sticky note your phone that covers your face. This helps you look into the camera lens without getting distracted by how you look. If you’re self-conscious about appearing on camera, this can also help you focus.

7. Ditch Post-it notes for a lightweight online to-do list with Tweek.so.

If you keep track of to-do tasks on a daily or weekly basis, Tweek.so is an easy, lightweight digital solution for keeping those tasks top of mind. There’s no app to download – just bookmark the site, enter your daily to-dos, and that’s it. It’s fast, flexible, and very easy to use.

Screenshot of the Tweek home page.

8. Automatically mute background noise during conference calls with Krisp.ai.

Krisp.ai is noise-cancelling software that mutes background noise on your end as well as other people’s ends. There are toggles for background noise cancellation for both your microphone and your speaker. The software works with more than 600 different conferencing apps, and any microphone, headset, and speaker setup. It’s free for 120 minutes per week. If you need more time, it’s just $5 month.

Screenshot of the Krisp home page.

9. In your YouTube video, say what your topic is – including keywords – as the first thing in your video.

Why do this? Because you want to confirm that your video will answer the viewer’s question. If you start by introducing yourself, there’s a good chance your viewer will navigate away and find another video that will answer their question right off the bat – or at least confirm that the video will answer that question.

Even if your video title includes the topic, you should still confirm that your viewer will get their answer. Here are a couple sample openers:

  • “In this video, I’ll show you how to [topic]. You’ll learn [restate the topic]. Let me introduce myself first, and then we’ll get to [topic].”
  • “You want to know about [topic], and I’m going to explain everything you need to know. We’ll go over [subtopic], [subtopic], and [subtopic]. Let me introduce myself before we get going.”

10. Use Ubersuggest to find the keywords your competitors are ranking for.

When you enter a URL into this tool, you’ll get the rundown on keywords that site ranks for, keyword suggestions, content ideas, and backlink data. You can enter your own URL to get a snapshot of how well your content is doing, or you can enter a competitor’s URL and see what they’re ranking for. This gives you an idea of what other content areas your clients and prospects are interested in.

Screenshot of the Ubersuggest home page.

That’s our list of 10 tips & tools for SEO, social media and more in 2021!

What are the tech tools, apps, or sanity-saving tips that have kept you afloat so far in 2021?  Tell us in the comments!

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