How to Use the Insurance Matrix to Market to Your Book of Business

How to Use the Insurance Matrix to Market to Your Book of Business

Learn how to market with the insurance matrix, a visual representation of up-sells and cross-sells that shows you which clients need more help & services.
Read More

Final expense life insurance sales ideas & marketing tips

Final Expense Life Insurance: Sales Ideas & Marketing Tips

Get final expense life insurance sales ideas & marketing ideas - including a free downloadable final expense planner to share and complete with clients.
Read More

Email Newsletters: New Popular Platforms & Why They’re Hot

Email Newsletters: New Popularity + Platforms

Email newsletters have made a comeback, becoming one of the internet’s hottest marketing tools. Here are the platforms making newsletters great again.
Read More

Website Bounce Rate: How to Find It & Fix It

Website Bounce Rate: How to Find It & Fix It

What is your website bounce rate? And what does that number even mean? Let's take a look at how to evaluate it and strategies to lower it.
Read More

How to Use Adobe Premiere Rush Starter to Make Social Video Easy

How to Use Adobe Premiere Rush Starter to Make Social Video Easy

Adobe Premiere Rush Starter is free video editing software that's easy to use. Export videos sized for Instagram, Facebook, YouTube, and more!
Read More

7 PR tips for life insurance agents

7 PR Tips for Life Insurance Agents

These PR tips for life insurance agents will help you identify media markets, create your hook, shape your pitch, and maximize every media opportunity.
Read More

8 cool LinkedIn features you're probably not using

8 Cool LinkedIn Features You’re Probably Not Using

These 8 cool LinkedIn features will help you gain visibility, educate and entertain followers, and get more leads.
Read More

The Great Resignation and Life Insurance

The Great Resignation and Life Insurance

The Great Resignation is all over the news, but what does it mean for life insurance sales? Here's what it means to your marketing efforts in 2022.
Read More

How to Use Adobe Creative Cloud Express to Make Social Media Easy

How to Use Adobe Creative Cloud Express to Make Social Media Easy

Adobe Creative Cloud Express is a one-stop shop for creating social media posts and stories. Here's how to make a post and a story using this app.
Read More

How to use social media to host webinars and live events

How to Use Social Media to Host Webinars and Live Events

When you use social media to host webinars and live events, you connect with clients and prospects where they already spend time.
Read More


=

FREE Webinar Series: “Grow Your Business with IUL”

Watch these 5 webinars with North American, each with 20 minutes of sales tips and best practices, so you can start selling IUL now!

Tools of the Trade
Sign up for Tools of The Trade and get email newsletters with the best tips and tools in the industry for free!

Take Our Agent Survey

Would you rather learn more about marketing or lead gen? Process automation or sales tips? Tell us in our agent survey!


Take Survey Now
Close Window