It’s time to talk to your clients about love – the kind that lasts longer than a bouquet of flowers or a box of chocolates.

The nation spends billions of dollars on Valentine’s Day, but what are they getting for that money? As an advisor, this is a great opportunity to put some helpful statistics into play:

  • Americans are expected to spend $18.9 billion on Valentine’s Day in 2015.
  • Americans are expected to spend $1.7 billion on candy alone for Valentine’s Day.
  • 34.6% of people splurge on a nice dinner for Valentine’s Day.
  • 3.6 billion people will splurge on an entire night out, including dinner, movies, etc.
  • The average man spends $150 on Valentine’s Day.
  • The average woman spends $74 on Valentine’s Day.
  • 1 in 5 prioritize paying for leisure activities (like eating out) over buying life insurance.

If the average couple took their combined average Valentine’s Day spend ($224) and put it towards an affordable term life policy, they could pay for a significant portion of their annual premium.

Do your clients realize this? If not, it might be time for a little Valentine’s Day outreach. These strategies will also work after Valentine's Day. Remember, once the candy and flowers are gone (but the credit card bills remain), it's a good time to gently remind your clients and prospects to think about more lasting ways to say "I love you."

Here are a few sales ideas to get you started:

  • For prospects who haven’t bought a policy yet: Create a customized quote to show prospects how affordable it can be to buy life insurance. Compare a sample annual premium with the average Valentine’s Day spend or a piece of jewelry from a local jeweler. Email your prospects their customized quotes with a personal message from you, inviting them to talk to you about how life insurance truly shows the ones they love how much they care.
  • For clients who already have a policy: Invite clients to a one-on-one phone or in-person meeting where you introduce them to the concept of estate planning. This ties in well with tax time – clients with a refund may feel more open to the idea of putting that money into a policy or an annuity, and clients who had to pay may be very interested in ways to reduce their tax burden next year (or financial planning in general).
  • For your advocates: Thank them for their continued business and referrals, and extend the same invitation to begin or review their estate plan. Needs change, even with established clients, so touching base will keep you top-of-mind as we head into tax season.
  • For everyone: No time for blogging or social media? No problem. You can post the high-quality videos and social media materials created by as part of the Insure Your Love campaign.

Need help with a case already in progress? Give us a call at 800-823-4852 or email us at [email protected].